Nike's Caitlin Clark Commercial Has Basketball Fans On Twitter Saying The Same Thing
Caitlin Clark’s star just keeps on rising Her latest Nike commercial is just part of her extensive line of endorsement deals, which will surely continue in the WNBA. She could be in a Hotels.com commercial with Nikola Jokic before you know it, but she’s far from the only exciting thing happening in women’s basketball right now.
The WNBA and women’s college basketball have both grown significantly in attention and engagement over the last several years, charting historic viewership numbers. Clark is just one of a wide group of current college stars, which also includes stars like USC’s JuJu Watkins, UConn’s Paige Bueckers, LSU’s Angel Reese, and Stanford’s Cameron Brink, who had her own big marketing moment last year in a New Balance commercial with Kawhi Leonard. Over the next couple of years, all of these players will likely be heading to the pros.
In the WNBA, they’ll join a league that’s also rapidly growing, with a new Bay Area expansion team being added in 2025. The 2024 WNBA season is shaping up to be incredibly exciting, with a potential new superteam being formed in Seattle to combat the current titans of the Las Vegas Aces and the New York Liberty. Adding young stars like Clark and her possible Indiana Fever teammate Aliyah Boston to that environment will only further boost excitement and competition. In other words, there’s never been a better time to get into women’s basketball.
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